Jasmine
Shaw
Photo, Design
& Content Creation
I am a passionate photographer, designer, and content creator. I love creating content for brands, social media, businesses, and telling a story through powerful visuals and imagery.
Get to know my work
My Background
My work ranges from branding design, social media design, photo documentary film series, art directing shoots, to capturing beauty products for fun!
I currently call Brooklyn, NY and New Jersey my home, but when I am not creating, I am studying the newest skincare trend or techniques to achieve flawless complexion and hanging out with my two cats Jasper and Amber.
contact me
Instagram
location
Nj, Philadelphia,
and New York City Based
Website
jasmineshaw02@gmail.com
Index
Influencing
Commerical
Design
Modeling
Content Creation
UGC Video
Informational
Product Ad
Pop-Up Coverage
Event Promo
Content Creation
UGC Video
Product Unboxing
Pop Up/ Event
PR Unboxing
Mini Makeup Routine
Beauty
Beauty
Studio
Bokksu Photo & Editing
Bokksu
Culture Guide Photography and Styling​
Bokksu is a fun and elevated Japanese food and subscription box service that provides a unique and tasty experiences from Japan and its culture. Bokksu sources their snacks from a mix of local and mainstream makers and hand picks items for a monthly subscription box. Each monthly themed box has curated snacks and an informational guide that walks the customer through the snacks and the theme.
Goals & Roles
Photograph each month's culture guide showcasing the theme, snacks, and Japanese culture. Mood board, source props, plan photography setup, and style and photograph the culture guide.
Team: Nina Song Ray Bourgoult Josh Grieco
Retouching
Jewelry Photography and Retouching
Fine Art
Little Road, New Jersey
Gallery Shows & Exhibitions:
Artist Statement:
Little Road, New Jersey
As a Chinese adoptee, there are many unknowns. Piecing together intangible things such as identity and memory is difficult. Most people are able to recall stories their parents tell them that structure their understanding of personal and cultural identity. Growing up in the United States and separated from the place of my birth, my identity is shaped by the mixed families, environments, and communities I live in.
When my parents adopted me, they documented their journey through photographs that were used to create and embrace memories. Those photos anchor my efforts to piece together memories of who I am and inspired my search for personal and cultural connections.
I was fortunate enough to visit the major cities of China in the winter of 2020. Although I was not able to visit the specific orphanage that I was adopted from, my search for a sense of belonging in China revealed many mixed emotions. The broken pieces and misaligned images create a new personal history, while the scratches and light leaks are symbolic of how I process adoption. Visual harmony and connection are also found between different environments that may not relate at first glance. These images highlight the struggles I face in relating to my Chinese-American identity.
Fine Art
Little Road, New Jersey
Fine Art
Asian American Home
Artist Statement:
Asian American Home is a more intimate study of my home and its culture background through large format photography. Understanding nationality, race, and culture is a common theme that flows throughout this body of work.
Understanding my family that is comprised of a first-generation Asian American mother, a white father, and a mixed child, I wanted to document my observations and my continuous understanding of Asian Americans. More specifically, focusing on the dynamics of my mixed brother (Timothy), mother (Rose), and my white father (Dan) and comparing the cultural dynamics.
While photographing my brother, he revealed that around certain friend groups he feels or identifies with being more white and other times more Chinese. For example, when he’s surrounded by people who strongly identify as Asian, he identifies as more white. On the other hand, sometimes when he is surrounded by Caucasians or people who are primarily white, he feels very Asian. Throughout this process, discussing cultural identities with my family members has helped me connect with my roots and delve deeper into my heritage.
Fine Art
Asian American Home
Fine Art
Shaw Family
Artist Statement:
Shaw Family is a series of environmental portraits and diptychs exploring my family members and who they are, their personality, and interests.
Fine Art
Shaw Family
Fine Art
The Journey Continues...
Artist Statement:
The Journey Continues...
The average American worker’s dream is to work at a good job for a large portion of their life and then happily retire at the end of their career. However, the Employee Benefit Research Institute's 2017 Retirement Confidence Survey says, 21% of retirees said they had less than $1,000 saved for retirement. Most people only get an average of $1,340 per month for Social Security, which is only a little more than $16,000 per year. The numbers and data about retirement are astonishing and it is surprising that people are still able to retire. Retirement in America focuses on physical and emotional aspects of retirement in America through various perspectives.
It’s easy for society focus solely on people’s livelihoods, however what a person may do after their career is as equally important as to what they do during their career. This project documents daily routines and activities of John Wu, a retired New York City Policeman, Dennis O’Connor, a retired High School Teacher, Nancy Gypson, a retired teacher’s assistant for special ed, and Ken Gypson, a retired salesperson. This series represents a conversation describing the complex journey to retirement and aspects of retirement, while also acknowledging and shedding light on the subject’s past careers.
Link to website for the full body of work
Fine Art
The Journey Continues...
Brand Design
Brand Design
Social Media Graphics
Social Marketing
Informational Design
Informational Design
